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Ivanka Trump’s eponymous women’s fashion line is reporting record sales figures despite calls for a boycott and controversies surrounding President Trump.
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Abigail Klem, the president of the Ivanka Trump fashion brand, tells Refinery29 in an interview published Tuesday. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”The news of a sales surge comes after Nordstrom announced in early February that it would no longer carry the 35-year-old’s clothing and accessories, citing poor product sales. The move caused President Trumpto tweet shortly after the announcement that his daughter was being “treated so unfairly” by the luxury department store giant.
Also last month, Neiman Marcus stopped carrying the first daughter’s jewelry line on its website, and employees of T.J. Maxx and Marshalls stores were instructed to throw away any signage advertising her wares.
The Office of Government Ethics recommended disciplinary action against White House adviser Kellyanne Conway after she urged viewers to “go buy Ivanka’s stuff” during a February interview on “Fox & Friends.”
A campaign called Grab Your Wallet, which is critical of the Trump administration, asked shoppers to boycott retailers with any Ivanka or Donald Trump-branded products.
According to the e-commerce aggregator Lyst, from January to February, Ivanka Trump sales increased 346 percent, Refinery29 writes.